融合于咖啡厅里的家具展厅Café Craft

家具进口商Chanintr

将其最新的曼谷展厅

转变成了对泰国手工技艺的歌颂

并向当地餐饮致敬

Luxury furniture importer Chanintrturns

its newest Bangkok showroom

into an ode to craftsmanship from

Thailand and further afield

with a definite nod to the art of dining

还有什么比让潜在买家在餐厅里近距离接触更好的方法呢？

这是Café Craft背后的关键思想，位于曼谷通洛区的Chanintr Craft家具展厅中的新用餐地点，拥有品牌，例如Louis Poulsen，Carl Hansen＆Søn 、Fredericia ，其中Chanintr是该国的许多家具品牌的独家进口商，占据中心位置。

What better way to introduce potential buyers to new furniture than to let them get up close with it in a restaurant setting? That's the key idea behind Café Craft, a new dining spot within Chanintr’s new CHANINTR CRAFT furniture showroom in Bangkok’s Thonglor district, where Scandinavian brands such as Louis Poulsen, Carl Hansen & Søn and Fredericia (many of which Chanintr is the country’s exclusive importer of) take centre stage.

Chanintr的创意总监、Daminato工作室的首席建筑师Albano Daminato说:“在亚洲，斯堪的纳维亚家具仍然常常与批量生产宜家(IKEA)联系在一起。”“还是会有人问‘为什么它这么贵?’但他解释说，通过把这些产品放在家居般的环境中展示，Chanintr希望帮助人们了解生产过程中所涉及的高超工艺和高质量材料。

→

‘Here in Asia, Scandinavian furniture is often still associated with mass-produced knock-offs and IKEA,’ says Albano Daminato, Chanintr’s creative director and principal architect at Studio Daminato. ‘You still have people asking “Why’s it so expensive?”’ But by showcasing these products in a homelike setting, he explains, Chanintr hopes to help people understand the superior craftsmanship and high-quality materials involved in their production process.

Daminato与总部位于曼谷的建筑公司Tierra Design密切合作，将陈列室从头到尾设计得像一个住宅。两个独立的建筑位于庭院两侧，围绕着一棵古树，建筑师想要保护这棵树。连接人行道环绕着它，而一层的玻璃体量正好居于树枝下。

→

Working closely with Bangkok-based architecture firm Tierra Design, Daminato designed the showroom from the ground up to resemble a residential property. Two separate buildings flank a courtyard centred around an ancient tree that the architects wanted to preserve. Connecting walkways wrap around it, while a glass expansion on the ground floor slides right under its branches.

在室内，Daminato标志性的简约风格和朴实的色调依旧属于当代潮流。墙面覆盖着来自葡萄牙的天然软木和丹麦品牌Dinesen的白蜡木，为日本纸天花板灯等展品提供了背景。白蜡木楼梯将咖啡厅连接到三层的白色展厅，窗提供了充足的自然光线，家具布置模拟客厅设置。Daminato解释说:“我们不想让设计分散客户对产品的注意力。”这是一张空白的画布。

→

Inside, Daminato’s signature pared-back style and earthy tones prevail. Walls clad in natural cork from Portugal and ash wood from Danish brand Dinesen provide a backdrop for showpieces such as Japanese washi paper ceiling lights. An ash wood staircase connects the cafe to three white-washed showroom floors where large windows offer ample natural light and furniture is arranged in mock-living room setups. ‘We didn’t want the design to distract from the products we’re selling,' Daminato explains. ‘It’s a blank canvas.'

虽然空间有一个明确风格，但不影响展示独有的泰国细节。由当地工匠铺设的燕麦色水磨石地板和吧台是传统中泰店铺的标志；泰国北部手工制作的赤土色瓷砖装点着咖啡馆的天花板；泰国篮子点缀着酒吧和陈列室。

→

While the space has an unmistakable Scandi-Japanese character, a closer look reveals distinctively Thai details. The oatmeal-coloured terrazzo floor and bar counter, laid by a local artisan, are hallmarks of traditional Sino-Thai shop houses; terracotta-hued tiles, handmade in Northern Thailand, bedeck the cafe’s ceiling; and Thai basketry dots the bar and showrooms. 

Daminato:“这里有很多很棒的泰国工艺品，但它们往往不是用来展示的。凭借其当地的品牌，Chanintr真的想颂扬它的美丽和品质。”

→

‘There’s a lot of great Thai craft around, but it’s often not harnessed for showcasing,’ Daminato says, ‘With its Craft brand, Chanintr really wants to celebrate the beauty and quality of it.’

这里不仅仅是一个家具展厅，更是泰国展示工艺与国外相互交流的空间。Daminato说:“We’re not just selling things, it’s all about showcasing what we love,”

→

And so, the showroom becomes more than just a place for deep-pocketed Bangkokians looking to furnish their villas. It serves as an accessible show space for craftsmanship from around Thailand and abroad. 'We’re not just selling things, it’s all about showcasing what we love,’ Daminato concludes. 'It’s a full story.'

往期文章

▽